Avidue Jewellery – Identity

Avidue is a newly started Swedish jewellery brand inspired by the boldness and the constant flux of the big city.

The mission was to create a condensed brand identity. With a strong logotype that breath its Scandinavian design heritage – but not a too loud one that take too much attention from the most important thing – the product. Affordable packaging and other display units was also made to match the expression of this modern and urban brand.

Visit avidue.com to spend money on shiny stuff.