The task was to increase the brand awareness of Ravensburger and to communicate that puzzles are great fun for everyone from the age 9 to 99. The oversized puzzle piece was placed in front of popular tourist attractions such as cultural and political buildings, historical monuments and landmarks – sites that daily attract thousands of visitors. The unusual installment played of the natural environment.
The combination of the picturesque backdrop and the white colored puzzle piece makes the scene look like a classic puzzle motive where one piece is missing. This innovative, unexpected and effective media installation re-enforces that puzzles are in fact a fun brain-exercise for both young and old.
Made during my time at Scholz & Friends Berlin