The task was to increase the brand awareness of Ravensburger and to communicate that puzzles are great fun, even for grown-ups. The oversized puzzle boxes were placed on top of piles made of bricks and pieces from freshly demolished buildings. The monstrous puzzle box now looked as if it had just been opened to empty all of its puzzle pieces. And if all the puzzle pieces were put correctly together again, you could have The ‘Neuschwanstein Castle’ in the middle of Berlin.
Made during my time at Scholz & Friends Berlin