NK – ‘100 years on Hamngatan’

The NK-house turned 100 years and it was time for the party of the century. The celebrations lasted for a whole week. The main ingredients were cake, concerts and a lot of surprises.

A print and outdoor campaign showing the autumn fashion arriving as big gifts, The neighbours were warned in advance and on social media birthday greetings from fashion icons rolled in.

This campaign was made during my time at Garbergs