Digitraffic – Visual Identity

Digitraffic ask me to create a new visual identity for them.
This software and consultat company is based in Rättvik, some 300 km north of Stockholm. They are pioneering the transition towards connected and automated mobility by delivering cutting-edge V2X connectivity software. This enhance the connectivity, significantly boost the digital traffic perception within the road system fostering a sustainable, safe and efficient traffic environment.

We chose to embrace the essence of the Swedish north as a big part of the identity. 
The nature, the colors, the imagery. Then added the roads, cars and of course their core business – tech.

The project is on-going.