Augsburger Allgemeine — ‘Local News’

This is a print campaign for a regional newspaper from the Bavarian region in Germany. We wanted to point out that all global news has an origin – a starting point. Therefor your local newspaper is the first to give you this news. We found true stories from the area that later would become global news. Proving that Augsburger Allgemeine Zeitung give you the world news first.

Awarded with a Gold in Cannes Lion.

Made during my time at Scholz & Friends Berlin